The impact of AI on digital Marketing

This is a short episode to introduce ourselves and the podcast and what we will be talking about in this show.

In this episode, we talk  about how AI is going to make an impact on Digital Marketing. From the first moment Chat GPT came out, the question was on everybody’s lips. How is this going to impact Digital Marketing and is my job at risk?

Canva –
ChatGPT –

We hope you enjoyed the show and that it inspired some ideas. Join us next week to delve further into the Metaverse

If you have any questions, comments and/or want to become part of our community join us on our Facebook group and/or on Discord.

Or visit us here:

This podcast is for entertainment and education purposes only. We do not give any investment or financial advice and we strongly recommend you always DO YOUR OWN RESEARCH.

Show Transcription

[00:00:00] Cheryl: Welcome to Women of the Metaverse. I am Cheryl Laidlaw. 

[00:00:08] Angela: I am Angela Harkness. We have been and are still on a journey to discover the Metaverse with 3.0 NFTs and anything that we are required to know to join this world. 

[00:00:21] Cheryl: From this podcast, we will help you to unlock how the Metaverse is going to impact your brand, your business, and even your personal 

[00:00:30] Angela: life.

[00:00:31] Angela: Join us as we take the mystery out of this new digital universe. 

[00:00:37] Cheryl: Welcome to Women of the Metaverse. In this episode, we are talking about. AI is going to make an impact on digital marketing. From the first moment chat, G P T came out, the question was on everyone’s lips, how is this going to impact digital marketing and is my job at risk?

[00:00:57] Cheryl: While research firm, Gartner [00:01:00] says, the artificial intelligence will create 2.3 million jobs while eliminating 1.8 million. So all in all is pretty great news. AI has already had a major impact on digital marketing, but it’s only just getting started. Here are just some ways that AI will shape the future of digital 

[00:01:28] Angela: marketing.

[00:01:31] Angela: Okay, so automat. Automated content created is going to have a significant impact on digital marketing. Marketers can generate high quality content automatically, including product descriptions, blog posts, and social media updates to name a few. The process of automated content created typically involves training an ai.

[00:01:58] Angela: On a data set of [00:02:00] existing content, such as product descriptions or blog posts, once the model has been trained, it can generate new content based on the patterns and instructions it has learned from the data set. Automated content creation has several benefits from marketers. First, it can help to save time, so instead of spending hours writing product descriptions or blog.

[00:02:25] Angela: Marketers can use AI to generate high quality content automatically. Second, automated content creation can help to improve the quality and consistency of the content. It will help to ensure that the content is high quality and consistent across different channels. And. And finally, automated content creation can help to improve s e o search engine optimization.

[00:02:55] Angela: It can help to improve search engine rankings and increase the [00:03:00] visibility of the content. Yes, 

[00:03:02] Cheryl: I’m actually looking at an AI program called Jasper. Which does exactly all this. Um, I mean, I’m not, we’re not promoting it. It’s not an ad. No, but I’ve just come back from social media marketing world and this one was very high on the AI software, uh, discussion list.

[00:03:26] Cheryl: So if you haven’t checked out already, have a little look at Jasper, which really does do all the organization of what Angela’s just spoken. 

[00:03:35] Angela: I think Zapier is another one that a lot of people use as well, isn’t it? To do the automation? Yes. That’s a 

[00:03:41] Cheryl: fantastic tool. Again, it’s one of those that I need to sit down and have a little look 

[00:03:45] Angela: at.

[00:03:46] Angela: Yeah, that’s the thing though, isn’t it? Interesting? 

[00:03:48] Cheryl: Time, time, time. So second. Secondly, uh, personalization. AI can help marketers to deliver high personalized experience to each [00:04:00] customer. With the help of AI algorithms, mark marketers can analyze customer data, including purchase history. Search behavior and social media activity to gain insights into each customer’s preferences, interests, and beha behavior patterns.

[00:04:20] Cheryl: Using this data, AI can help marketers to create personalized marketing campaigns that are tailored to each customer. This could include personalized email marketing, targeted advertising and product recommendations based on previous purchases. 

[00:04:42] Angela: Yeah, and what I was gonna say, it’s becoming so clever now that if you are, for example, a social media marketing manager, You could put in an email from one of your clients and say, learn this voice or even website content and say, learn this voice.

[00:04:59] Angela: [00:05:00] And then the AI would start to generate content in the voice of that, um, client. So it’s getting smarter as well, even since we’ve written this episode to us recording it. You know, it’s become even more 

[00:05:15] Cheryl: complex. There’s so much more we could have added to this, this episode as well. Yeah. Especially now, I’ve come back from social media marketing world, and this was written two weeks ago and it has grown so 

[00:05:24] Angela: much more.

[00:05:25] Angela: Oh, I know, I know. Okay, so the other one, chatbots. Chatbots are computer generated programs that use natural language processing, NLP and machine learning algorithms to interact with customer. They can be integrated into a variety of platforms, including websites, social media, and messaging apps. One of the key benefits of chatbots is that they can provide a more personalized experience for customers, helping them to find the information they need quickly and easily.

[00:05:58] Angela: Chatbots can [00:06:00] answer common customer questions, provide product recommendations, and even help customers to make purchases. With the chat interface. Another benefit of chatbots is that they can help to reduce workload of customer service teams by handling routine customer inquiries. I think this is such an important one.

[00:06:19] Angela: Cause chatbots are 

[00:06:20] Cheryl: really bad. Well, no, they have historically been really bad. Yeah. So when people mention it, oh, would you like to have a chatbot on your site? You automatically think, oh my goodness. I couldn’t think of anything worse. Yeah. But in the last four months of how AI. Drastically. I don’t know.

[00:06:39] Cheryl: I wouldn’t even say it’s improved. It’s just, it’s just out there Grown and grown. Yes. Now and the software’s here and, and, uh, there, there’s so many more companies out there that are specializing in this now. Um, it’s, it’s gonna be a really, really important member of [00:07:00] your team that you won’t have to pay out for.

[00:07:03] Angela: I. I think this goes back to what you said right at the beginning when you were talking about job losses, and where this becomes really important is people that understand how to do it. So I heard somebody say, you won’t lose your job because of ai. You will lose your job because of people who can use ai.

[00:07:26] Angela: Yeah, and this is a perfect example of this. You can’t just pop a chatbot in and say to ai, do this. You have to have somebody who understands the company values and voice, who knows how to get the best from AI to create the best chatbot. Yes, absolutely. So it comes down to, again, what we talk about all the time is with AI particularly, you have to learn how to do it.

[00:07:56] Angela: If you become a good, prompt engineer, prompt engineer, good opportunity. [00:08:00] Yeah, the opportunities are just 

[00:08:01] Cheryl: endless. Maybe that’s our next episode. Prompt engineering. Yeah. Okay. Another one, visual search, another important application of AI in digital. Is image and video recognition. With the help of AI algorithms, marketers can analyze images and videos to identify objects, people, emotions, and more.

[00:08:26] Cheryl: One of the key benefits of image and video recognition is that it can help to improve the relevance and effectiveness of advertising campaigns by analyzing images and video. So, for example, if an AI algorithm analyzes an image of a person wearing a Pacific brand of clothing, it can serve targeted ads for that brand to the audience who have shown interest in that brand.

[00:08:54] Cheryl: This can help to improve the effectiveness of advertising campaigns. [00:09:00] Increasing clicking, uh, sorry, increasing click through rates and conversions. That’s pretty scary, isn’t it? That one to have a little keyhole 

[00:09:09] Angela: into your house. House. And what has also happened since this was written and we are recording it, is Adobe just released on beta Adobe Firefly?

[00:09:21] Angela: Yes. And what you are able to do visually on Adobe Flyer fly is just insane in 

[00:09:29] Cheryl: the membrane. 

[00:09:30] Angela: Yes. Really is. So, The speed at how this is coming at us is just incredible. So everything that Sher has just said around video and imaging the software, the AI out there at the moment, is just incredible from creating your own influencer from nothing with a different voice or create a voice.

[00:09:56] Angela: Can you use 

[00:09:56] Cheryl: your own voice? You just have to upload a few [00:10:00] sentences of your own voice and then it will ju uh, it’s my, I must, I must admit I’m a little bit overwhelmed with all the information that I have in my head over AI at the moment. 

[00:10:10] Angela: Me too. But I sent Cheryl a video from TikTok just yesterday about a woman who created a whole marketing strategy based on the transcript of a presentation that one of her clients.

[00:10:26] Angela: And it was absolutely incredible and Sherra and I were going backwards and fours to say how overwhelming we are finding it all. But then I saw a video today by a gentleman called Carl Shannon, who has a TikTok account called the AI Labs, and he said exactly the same thing and he brings out daily, Multiple videos a day about, I 

[00:10:49] Cheryl: dunno how he keeps up, to be honest with you.

[00:10:51] Cheryl:

[00:10:51] Angela: don’t. But his video that he posted today was saying it. He is just finding it so overwhelming cuz so much has come out [00:11:00] in, even just the last two weeks, Microsoft have released their copilot, um, Google released bar. We’ve just said Adobe Release Firefly. And that’s not to mention all the other little Yeah.

[00:11:13] Angela: Companies that have also, they’re also doing amazing AI. That’s out. New version of Mid Journey is out. It, it just came just a lot. You do feel a bit like it’s coming at you, don’t you? So I, it is slowly, slowly. I think with this, don’t get overwhelmed because you do need to learn it. So it’s better to just stick with a couple.

[00:11:36] Angela: Yeah. And if nothing else, go to Canva and just have a play around on Canva because you know, theirs is quite. Right voice search optimization, also known as natural language processing, which is another important application of AI in digital marketing. N L P is a subfield of AI that [00:12:00] focuses on enabling machines to understand the human language.

[00:12:04] Angela: Much like Alexa and Google Home marketers need to ensure that their content is optimized for voice. So that it appears at the top of search results when users ask questions related to their products or services using commands such as, Hey, Siri, or, okay, Google Never even thought about that before. So that’s another one, and I think voice is gonna become so much more critical over the coming decades.

[00:12:32] Angela: Definitely. 

[00:12:34] Cheryl: And video. And again, will video be the only way to differentiate if it’s been created by robot or by human? Who knows and who knows? He’s crazy, isn’t it? AI has the potential to completely turn digital marketing on its head by providing marketers with valuable insights, improving the customer experiences.[00:13:00] 

[00:13:00] Cheryl: And increasing the effectiveness of marketing campaigns. In my opinion, AI is going to streamline digital marketing. We’ll have more time to produce content, and our systems are going to change for the better. But we must be mindful that this could pave the way for what I call lazy marketing. We know from years of extensive research that people want to do business with people.

[00:13:28] Cheryl: So relying exclusively on AI robots to handle everything is. A solution. 

[00:13:36] Angela: I completely agree with this. I think you have to make sure that your own voice is in everything. And also if you are gonna hire somebody to do some marketing for you, that you are aware of what tools they are gonna use and how they’re gonna use them.

[00:13:52] Angela: It needs to be a balance. Yes. Okay. Well, we hope you have [00:14:00] enjoyed this episode. We will be back, I’m sure, with many more episodes about AI because we can’t keep up. So join us next week as we continue our journey into the Metaverse. Bye for now. Goodbye. Thank you for listening to this episode of Women of the Metaverse.

[00:14:17] Cheryl: You can find all information, links and people we talked about in the show notes on our website. If 

[00:14:23] Angela: you have enjoyed this podcast, Please come in and 

[00:14:26] Cheryl: subscribe. Join us again in the next episode as we continue this exciting metaverse journey.