The impact of AI on digital Marketing

In this special episode, we talk about actionable ideas to get yourself started in web3 today!


Decentraland –
The Sandbox –
Cathy Hackl –
World of Women –
Hello Sunshine –
Metaverse Fashion Council –
Sandy Carter –

What is a web3 Domain? And why you need one –
Building a brand in a Web 3 world –

We hope you enjoyed the show and that it inspired some ideas. Join us next week to delve further into the Metaverse

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This podcast is for entertainment and education purposes only. We do not give any investment or financial advice and we strongly recommend you always DO YOUR OWN RESEARCH.

Show Transcription

[00:00:00] Cheryl: Welcome to Women of the Metaverse. I am Cheryl Laidlaw

[00:00:07] Angela: I am Angela Harkness. We have been and are still on a journey to discover the Metaverse with 3.0 NFTs and anything that we are required to know to join this world

[00:00:20] Cheryl: from. From this podcast, we will help you to unlock how the metaverse is going to impact your brand.

[00:00:27] Cheryl: Your business and even your personal life.

[00:00:30] Angela: Join us as we take the mystery out of this new digital universe. Welcome to Women of the Metaverse. In this episode, we are talking about what can I do now to get into web three? This is a big topic and probably one we get the most questions. Also, we think it can be such an overwhelming subject with so many different elements.

[00:00:56] Angela: It seems that people struggle to define what Web three [00:01:00] is and it can seem out of reach. We wanted to take this episode and break it down a little for you and help you to understand where you can start and therefore ensure you did not get left behind. So first of all, our. Is to learn about web three.

[00:01:19] Angela: That seems really obvious, but we wanted you to learn about how it’s gonna impact your industry. If you are listening to our podcast, then I always say you are on the right track to understanding Web three. There are many educators on Web three, so many videos, blogs, and communities that here to help you.

[00:01:37] Angela: So that’s obviously your first step. One extra what?

[00:01:44] Cheryl: Okay. Number two is identify the opportunities. This is a hard one because sometimes it takes other people to help you identify what you can do in your business to move it into web three. If [00:02:00] you’re a student listening to this podcast, then you could learn to code.

[00:02:04] Cheryl: It’s important to know, though that learning to code is much like learning a language. If you don’t do it every day, you’ll lose it. I was a flash developer when I left uni, and because Mac banished it from their systems, it soon got left behind. If someone put flash in front of me now and asked me to code something, I would not remember.

[00:02:31] Cheryl: So I suggest getting yourself to conferences and talks and start having conversations with other people about what their plans are. It will soon get the cogs going in your brain and the ideas will start to come. But it’s not just about coding. We have mentioned time and time again that the more the technology advances, the easier it actually becomes to use.

[00:02:59] Cheryl: In [00:03:00] all our episodes, we take the time to talk about how you can use the tools and utilize them for your business. We have given away so many ideas. If you are stuck on where to turn, listen back to some of our episodes. It will help you identify those opportunities.

[00:03:17] Angela: Also, I will say now, probably so much more is free to learn, so even with coding.

[00:03:25] Angela: There are probably, well, there would definitely be YouTube videos, maybe TikTok videos, but also look to some places like Google that give away so many of their courses for free. So it doesn’t even have to be expensive to learn. Yeah.

[00:03:40] Cheryl: And e e, even if you wanted to spend just under a hundred pounds, you Demi have, have got some amazing courses.

[00:03:48] Cheryl: They’re incredible. Um, I mean, I haven’t, I haven’t taken them up, but they are focused around web.

[00:03:54] Angela: They have some free courses, I think on Udemy as well,

[00:03:56] Cheryl: don’t they? They do, they do, and they do every now and then do [00:04:00] special, um, offers for like 1599 instead of 60 pounds. You can get it this week for 1599. So, um, they’re great to look out

[00:04:09] Angela: for.

[00:04:09] Angela: There’s definitely a way to start to see if it’s something you are interested in without having to spend a single penny to do. The other thing that we would say to do is to start experimenting. Start small by experimenting with Web three technologies and tools. We highly recommend getting a Web three domain so you can keep everything that you purchase on the blockchain in one place and it takes minutes to buy.

[00:04:38] Angela: It is so easy to, both Cheryl and I have done it, and Unstoppable Domains are the ones that we purchase from. They’re really good at keeping you up to date on new advances and what they’re doing and new partnerships and better Still it’s. Ever domain. So check out episode 48 cuz we talk about it in that episode and find out more about what [00:05:00] there and why you should have one.

[00:05:01] Angela: You could launch an N F T campaign or create a doubt. This all might seem complicated, but the tech is out there to help you. There are so many videos and you don’t need thousands of pounds. Just need to take the time and, and not be frightened to learn. You might hit some blocks, but you will get through them.

[00:05:20] Angela: So start experimenting. Just have a. And see how you get on. Definitely.

[00:05:26] Cheryl: So once you’ve done all that, we. Also recommend having a long-term strategy. So this doesn’t have to be all or nothing. You can have a plan in place and you can look at how you are going to start implement Web three elements into your business.

[00:05:44] Cheryl: It may help you to feel less overwhelmed. So in episode 42, we discuss how you can build a brand in Web three. And we go through a list of questions to help you understand how to transition your brand.

[00:05:59] Angela: Can I just [00:06:00] say at this point, this was such a genuinely good episode that when we, when I edited it, I actually sent Cheryl a message to say there’s some really good advice in this episode that we actually should give it back advice and take a own advice.

[00:06:14] Angela: So there is a lot in this episode to really help you ask questions. Stepping into this kind of token Web three Metaverse world. So I highly recommend you go and listen to it.

[00:06:28] Cheryl: You might plan to do an N F T launch in an in a year’s time. In five years time, you may plan to have a building in the Metaverse where clients can visit.

[00:06:37] Cheryl: By creating a long-term strategy, it will help you approach what you need to

[00:06:42] Angela: do. That makes so much sense in my head. Sort of have it mapped out to not feel so overwhelmed by what you might do. Because sometimes it seems like it’s just coming acting all the time.

[00:06:56] Cheryl: Yeah, exactly. So if you can just set some goals [00:07:00] a, you know, apart to do with web three and you can say, right, I’m gonna do a bit more research around the N F T launch and uh, we’ll, we’ll do something in two years time.

[00:07:10] Cheryl: Exactly. It seems

[00:07:10] Angela: round. Yeah, exactly. The next thing following on from that point is to take it step by step. This may be obvious, but this has been a factor in us learning about this digital universe. There have been several times where we have delayed creating sun episodes because we didn’t understand the topic enough, but gradually we cut through the layers and learn a little bit of a time, which added to our knowledge and understanding of the next subject.

[00:07:40] Angela: There were elements of web three we have never even heard of and there is probably a lot more, but we are enjoying the ride of finding out about all of it. So what we are gonna do now with all of this, because we wanted to make it about what can you actually do, is we wanna just give you some [00:08:00] practical steps rather than just high level stuff.

[00:08:02] Angela: So here are some, some we may have mentioned already. We just to add to this list, but here are some things that you can do.

[00:08:10] Cheryl: You start up Cheryl. Okay. So I would highly recommend getting a VR headset, hold some meetings in the metaverse and exploring that avenue. I think

[00:08:22] Angela: this is a great one cuz there’s so much fun to do as well, isn’t it?

[00:08:26] Cheryl: We, I mean, I’m biased. I love it. Um, I haven’t met anyone that hasn’t gone. Wow. This is amazing. Um, so I I, why not give it a go?

[00:08:38] Angela: Yeah. I think particularly if you buy, Sharon and I brought us as exactly the same time, so to have somebody that you can go in and go, oh, oh my God, have you tried this? Are you are looking for this?

[00:08:50] Angela: So, er headset, that definitely our way to go. We mentioned this before, but purchase your Web three domain, particularly as not many people are doing it. So you [00:09:00] really can get the one you want. And then from there, understand what you’re, what they’re capable of. The different partnerships that different web three domain companies have.

[00:09:11] Angela: There’s, and it’s 20 pound. $20 to

[00:09:15] Cheryl: do it. Yeah, yeah. No brainer. Um, open a, open a wallet. Yes. That is definitely something that you are going to need as we move forward into Web three and the whole decentralized, uh, websites and, and decentralized, uh, metaverses. So

[00:09:34] Angela: get that for us. Feels, yeah. That for us felt like a big step as well because I don, it’s one of those things that we were a little bit nervous about doing it, and then when we did it, it was like, oh, done it out.

[00:09:45] Angela: Okay. It’s the unknown. Yes. Yeah. Edge is your first nft. That can become a bit

[00:09:52] Cheryl: addictive. I remember when we did this, Angela, I think we did it like 10 o’clock at night,

[00:09:58] Angela: both on, it was like a Friday [00:10:00] night, wasn’t it? Or something. Try to buy these NFTs.

[00:10:04] Cheryl: Yeah. So go and buy. I mean you don’t have to spend a fortune, I think.

[00:10:07] Cheryl: No. Um, Angela and I’s first NFT

[00:10:09] Angela: was a dollar. Yeah. Really cheap. Really, really cheap one. And again, there are some really great videos. From people who invest in NFTs to explain why they do what they do, how they do it. So there is tons of videos out there that can talk. You step by step, setting up a wallet, buying an N F T, going onto an see, knowing what to look at.

[00:10:35] Angela: It’s very easy. So, um, the other one is add a wallet to your website. I think that will be the next thing to come where people have when it’s on their website. So that is the next step to find a developer that can do it for you and add a wallet to your website.

[00:10:56] Cheryl: Um, use AI to create some automation or some [00:11:00] efficiencies in your life.

[00:11:02] Cheryl: This is a big one. So few of our, I mean, a few episodes back we spoke about, um, nfcs. And that automation process. Yeah. And how you can use Zapier. We haven’t gone into too much detail on Zapier, but, uh, there are a few episodes where we do touch upon automation.

[00:11:23] Angela: Um, TikTok is your friend on this one to go to TikTok and learn prompting and what websites exist and how you can ask chat.

[00:11:34] Angela: G P T. Right questions, but also all the other AI tools that are coming out to make your life a lot easier. Definitely this, I think if you don’t do this one, this is the one where you are really gonna get left behind if you don’t start using it. Um, AI and utilizing it for your business and your clients.

[00:11:54] Cheryl: Definitely. Uh, and actually following on from that is the next one is buy some N F [00:12:00] C stickers. Yes. And automate your tasks. So, uh, that, that kind of follows on nicely. And you get those

[00:12:06] Angela: numbers on guys. Yeah. 20, 30 pound. I am so excited by these. Just really silly little things, but I think again, it’s another simple step to help you just connect the dots on the technology that you’re gonna be using.

[00:12:21] Angela: Yeah. Follow web three accounts on platforms such as TikTok and LinkedIn. There are so many, uh, we’ll leave a. In the show notes, but if you go back to previous episodes, there are people that we have mentioned as well. So go and do that.

[00:12:38] Cheryl: Definitely, definitely get to know the influential people in the field, especially the women.

[00:12:44] Angela: Yes. So we talked about Kathy Hackle and not, we mentioned her a bit later, but, and also there are some people like Gary Va Naja, who stepped over from. You know, has moved, really moved into the token space, so people that [00:13:00] maybe you felt comfortable with who are now sorry to talk about it. Um, definitely start to do your research in that area and attend an event on the VR headset.

[00:13:11] Angela: There are so many you can go to, you can go to concerts, you can go, you can do exercise classes, everything.

[00:13:19] Cheryl: Okay? If every other advert on TV is that boxer size vr, Game that you can

[00:13:24] Angela: do. Yeah, just kind and have an explorer. It’s great. Even just going into your homeroom and sitting there, it just brings a sense of peace.

[00:13:33] Angela: I love it. Just going in there though, and also a list of subjects to start with so that you really start to get your knowledge. So we talked about the practical sounds, but what subjects will help you the most? Cheryl in Anna getting started.

[00:13:52] Cheryl: Okay, so again, start your research with wallets, NFTs, and tokens.[00:14:00] [00:14:00] Cheryl: Ai. Yeah. Blockchain. What else? Angela?

[00:14:03] Angela: Cryptocurrency and, yeah. And we know it gets a bit of a bad wrap, but the, you have to kind of learn to filter out. Terrible people that constantly trying to say some kind of cryptocurrency to the actual useful benefits of cryptocurrency. Uh, different metaverses and the lands within them.

[00:14:25] Angela: So if you’ve got children, you may know them using roadblocks, but start to understand what the difference is between decent land and the sandbox and who’s building in what metaverse is. That will help. Definitely. What else?

[00:14:41] Cheryl: Not forgetting. Dowels. Angela Lover. Do Angela’s favorite subject. Uh, smart contracts.

[00:14:48] Cheryl: Uh, minting.

[00:14:51] Angela: Yeah, we took a long time the minting for us. That was one of those subjects we had a bit of a block about. And then again, once you understand it, [00:15:00] it starts to make sense relating to everything else.

[00:15:04] Cheryl: Definitely. And of course decentralization. Yes. Which. Again, one of the subjects for me that where it all came together.

[00:15:13] Angela: Yeah, because I think it also makes sense as to what Web three is all about and why it’s important to move away from this centralized world of massive corporations and how using web threes you start to feel as if you’re taking back a bit

[00:15:31] Cheryl: of control. Yeah, definitely. We’re, we’re actually gonna help you out a little bit further.

[00:15:37] Cheryl: List a few of the influencers, stroke educators in web three so that you can go in and have a little look, um, you know, look and research for yourself. So of course the top of the list is us. Yes. If you’re not already listening to our podcast, then please do. Um, we have the God Mother of the Metaverse, Kathy Hackle.

[00:15:58] Cheryl: We have Gary [00:16:00] Vaynerchuk, uh, world of Women. Yeah, that’s a good. Board eight Yacht Club. Reese Weatherspoon. Yeah.

[00:16:12] Angela: Oh, good old Reese. She’s, yeah. Love some Nft. Loves an N.

[00:16:17] Cheryl: Um, and her company is called Hello Sunshine. So again, have a look at Hello

[00:16:21] Angela: Sunshine. Yeah, they just some really smart things with, um, some contract.

[00:16:28] Angela: That they have made with taking characters into the Metaverse. So she’s been really smart with Hello Sunshine. Yeah, she has. So that’s why you need to go and check her out because she gets it and that’s why it’s really important.

[00:16:42] Cheryl: Yeah, definitely. Um, also check out the Metaverse Fashion Council on

[00:16:48] Angela: LinkedIn.

[00:16:49] Angela: Brilliant Post constantly. They’ve got, they get some really great information, don’t they?

[00:16:54] Cheryl: Yeah. Keep up with the trends and what’s going on. Um, AI labs. That’s a great one to watch on [00:17:00] TikTok.

[00:17:00] Angela: Yeah, Carl Shannon is the name of the guy that’s got that account and he brings you the sort of the just news news about ai and he’s really good information.

[00:17:11] Angela: You can also sign up for his newsletter, which is really good as well.

[00:17:15] Cheryl: We’ve got Rachel Woods also on TikTok. Laura Anderson on TikTok, and we have Sandy Carter, who is one of the, um,

[00:17:29] Angela: she’s a senior, she’s very senior.

[00:17:31] Cheryl: She’s very senior at, um, unstoppable Domains, and then she’s also created unstoppable women.

[00:17:38] Cheryl: Um, in, oh no. Unstoppable Women in web three. Yeah. So again, we always find the flag. She’s fine, the flag for women. So

[00:17:46] Angela: this is a great site to go to as well, because on that Unstoppable Women, there is a whole list about a hundred women. Who are working in this industry in one way or another. So for example, Kathy Hackle [00:18:00] was there, Kathy Hackle on the Lit.

[00:18:01] Angela: I’m sure she must have been. Yeah, she must have been. But there’s a list of women worldwide that you can look at and see what they’re doing in this, in this web three space. So definitely that will give you a list of women to funnel and listen.

[00:18:16] Cheryl: Absolutely. So finally, don’t get caught up in the hype and don’t get caught up in the negativity.

[00:18:23] Cheryl: It is easy to think that you’ve missed out, and it is easy to listen to people that think it’s just a fad. Cryptocurrency and NFTs are still a perfect example. Always. The path that we both walk down is that technology is evolving and we would rather be in front of the queue than left behind. So we hope you’ve enjoyed this episode.

[00:18:49] Cheryl: Join us next week as we continue our journey into the Metaverse. Bye finale.

[00:18:54] Angela: Bye. Thank you for listening to this episode of Women of the [00:19:00] Metaverse.

[00:19:00] Cheryl: You can find all information, links, and people we talked about in the show notes on our website. If you have

[00:19:07] Angela: enjoyed this podcast, please come in and subscribe.

[00:19:11] Cheryl: Join us again in the next episode as we continue this exciting metaverse journey.