In this episode of Women of the Metaverse, we explore the growing influence of fashion in the metaverse. With the rise of web3 and immersive experiences, fashion brands are entering the digital realm through NFT collections and virtual stores. We discuss the integration of digital fashion in university courses and highlight recent developments, including Balenciaga's augmented reality campaign, Renault's NFT sneaker collection, Nike's community platform, and Snap's augmented reality mirrors in stores. The fashion industry recognises the metaverse's potential for creativity, innovation, and community building, making it a thriving space worth watching.